I saw this on the internet and thought it was interesting...
I really like the use of the typeface and text size to emphasize certain words in the advertisement for a vintage coffin. It's funny to me that someone had to think about how to market a vintage coffin...When I think about coffins, I think of death. How do you sell death and not have the ad gloomy? However, this graphic designer did a great job. Also, I don't know if having the words form into an exclamation point was the goal of this advertisement but I think it's cool way to sell the message. I didn't realize that people shopped for coffins like you would shop for shoes..hmmm...who would of thought?
Until next time...
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